虚拟营销中企业合作关系对企业绩效的影响实证研究

[1] 企业间合作绩效影响机制的实证研究——基于148家国内企业的分析 [J]. 管理世界, 2005, (09) : 99 - 106

[2] 虚拟营销中信任关系的影响因素与机制 [J]. 管理世界, 2004, (06) : 149 - 150

[3] 结构方程模型及其应用[M]. 教育科学出版社 , 侯杰泰等著, 2004

[4] Toward Contextualized Theories of Trust: The Role of Trust in Global Virtual Teams[J] . Sirkka L. Jarvenpaa,Thomas R. Shaw,D. Sandy Staples.Information Systems Research . 2004 (3)

[5] Measurement of Business Performance in Strategy Research: A Comparison of Approaches[J] . N. Venkatraman,Vasudevan Ramanujam.The Academy of Management Review . 1986 (4)

[6] A Paradigm for Developing Better Measures of Marketing Constructs[J] . Journal of Marketing Research . 1979 (1)

[1] 企业间合作绩效影响机制的实证研究——基于148家国内企业的分析 [J]. 管理世界, 2005, (09) : 99 - 106

[2] 虚拟营销中信任关系的影响因素与机制 [J]. 管理世界, 2004, (06) : 149 - 150

[3] 结构方程模型及其应用[M]. 教育科学出版社 , 侯杰泰等著, 2004

[4] Toward Contextualized Theories of Trust: The Role of Trust in Global Virtual Teams[J] . Sirkka L. Jarvenpaa,Thomas R. Shaw,D. Sandy Staples.Information Systems Research . 2004 (3)

[5] Measurement of Business Performance in Strategy Research: A Comparison of Approaches[J] . N. Venkatraman,Vasudevan Ramanujam.The Academy of Management Review . 1986 (4)

[6] A Paradigm for Developing Better Measures of Marketing Constructs[J] . Journal of Marketing Research . 1979 (1)