潜在企业家创业机会开发影响因素的实证研究——对计划行为理论的扩展

被引:7
作者
张爱丽
机构
[1] 山东经济学院工商管理学院
关键词
创业机会开发; 潜在企业家; 影响因素; 实证分析;
D O I
10.16192/j.cnki.1003-2053.2010.09.019
中图分类号
F270 [企业经济理论和方法];
学科分类号
1202 ; 120202 ;
摘要
以问卷调查的方式探索了潜在企业家创业机会开发的影响因素,潜在企业家创业机会开发的影响因素包括感知机会理想性、感知机会可行性、感知机会社会规范、创业意图和创业自我效能。本研究的学术贡献是提出并验证了扩展后的计划行为理论,并为潜在企业家、创业教育者和政府政策提供有益的实践借鉴。
引用
收藏
页码:1405 / 1412
页数:8
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