共 19 条
[1]
Editorial:Enhancing researchin exchange relationship dissolution. Tahtinen,J,and Havila,Virpi. Journal of Marketing Man-agement . 2004
[2]
Relationship marketing:Gaining competitive advantage through customer satisfaction and cus-tomer retention. Henning-thurau,T,and Hansen,U. . 2000
[3]
Control mechanisms and the relationship lifecycle:I mplications for safeguarding specific invest ment anddeveloping commit ment. Jap,S D,and Ganesan,S. Journal of Marketing . 2002
[4]
The longitudinal association between forgiveness and relationshipcloseness and commit ment. Tsang,Jo-Ann,Michael E McCullough,and Frank D Fincham. Journal of Social and Clinical Psychology . 2006
[5]
The principle of the conservation of business relationship energy:Or many kinds of newbeginnings. Havila,V,and Wilkinson,I F. Industrial Marketing Management . 2002
[6]
Interaction,relationships and networksin business markets:An evolving perspective. Turnbull,P,David,F,and Malcol m,C. The Journal of Business&Industrial Marketing . 1996
[7]
Recapturinglost customers. Thomas,J S,Robert,C B,and Edward,J F. Journal of Marketing . 2004
[8]
Research on ending exchange relationships:Acategorization,assessment and outlook. Tahtinen,J,and Halinen,A. MarketingTheory . 2002
[9]
Chartingthe development of consumer-brand relationships. Aaker,J,Fournier,S,and Brasel,S. . 2001
[10]
When good brands do bad. Aaker,J,Fournier,S,and Brasel,S A. Journal of Consumer Research . 2004