市场导向理论研究现状与展望

[1] An Appraisal of Research on the Predictive Power of Market Orientation[J] . Fred Langerak.European Management Journal . 2003 (4)

[2] DOES COMPETITIVE ENVIRONMENT MODERATE THE MARKET ORIENTATION-PERFORMANCE RELATIONSHIP [J]. JOURNAL OF MARKETING, 1994, 58 (01) : 46 - 55

[3] MARKOR: A Measure of Market Orientation[J] . Journal of Marketing Research . 1993 (4)

[4] Market Orientation: The Construct, Research Propositions, and Managerial Implications[J] . Journal of Marketing . 1990 (2)

[5] The Present Status of The Marketing Concept[J] . Journal of Marketing . 1972 (1)

[6] HAVE MANUFACTURING FIRMS ADOPTED THE MARKETING CONCEPT [J]. JOURNAL OF MARKETING, 1965, 29 (03) : 9 - 12

[7] Developing a Market Orientation: An Organizational Strategy Perspective. Ruekert,R. W. International Journal of Research in Marketing . 1992

[1] An Appraisal of Research on the Predictive Power of Market Orientation[J] . Fred Langerak.European Management Journal . 2003 (4)

[2] DOES COMPETITIVE ENVIRONMENT MODERATE THE MARKET ORIENTATION-PERFORMANCE RELATIONSHIP [J]. JOURNAL OF MARKETING, 1994, 58 (01) : 46 - 55

[3] MARKOR: A Measure of Market Orientation[J] . Journal of Marketing Research . 1993 (4)

[4] Market Orientation: The Construct, Research Propositions, and Managerial Implications[J] . Journal of Marketing . 1990 (2)

[5] The Present Status of The Marketing Concept[J] . Journal of Marketing . 1972 (1)

[6] HAVE MANUFACTURING FIRMS ADOPTED THE MARKETING CONCEPT [J]. JOURNAL OF MARKETING, 1965, 29 (03) : 9 - 12

[7] Developing a Market Orientation: An Organizational Strategy Perspective. Ruekert,R. W. International Journal of Research in Marketing . 1992