企业社会责任与企业绩效:基于顾客信任与认同的研究

被引：11

作者：

黄晓治 ^{[1
]}

刘得格 ^{[2
]}

曹鑫 ^{[3
]}

机构：

[1] 广西大学商学院

[2] 广州大学工商管理学院

[3] 广西财经学院经济与贸易学院

来源：

商业研究 | 2015年 / 01期

关键词：

企业社会责任; 企业绩效; 顾客信任; 顾客认同;

D O I：

10.13902/j.cnki.syyj.2015.01.022

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

1202 ; 120202 ;

摘要：

本文基于营销回报模型,通过二手数据与调查数据的结合,分析顾客信任和顾客认同在企业社会责任与企业绩效关系中的中介作用,从顾客关系的角度讨论企业社会责任与企业绩效之间的关系,发现顾客信任与认同在企业社会责任与企业绩效的关系中起到了部分中介作用。

引用

页码：150 / 159

页数：10

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