新服务开发中的营销—运营界面:研究综述与展望

被引：2

作者：

银成钺

刘寅刚

机构：

[1] 东北师范大学商学院

来源：

东北师大学报(哲学社会科学版) | 2012年 / 04期

关键词：

新服务开发; 营销; 运营; 界面;

D O I：

10.16164/j.cnki.22-1062/c.2012.04.044

中图分类号：

F274 [企业供销管理];

学科分类号：

120301 [农业经济管理];

摘要：

营销—运营界面研究是近年来新服务开发研究中的前沿。通过文献回顾,笔者对这一论题的国内外研究现状进行了分析和述评,找到了现有研究的局限和亟待探索的领域。在此基础上提出理论体系、研究视角及研究方法三个方面的未来研究方向,并进一步构建了研究的理论模型,阐述了每一方向的具体研究思路。

引用

页码：50 / 54

页数：5

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