虚拟社区系统特征与消费者信任的关系——基于社区认同的实证研究

被引：4

作者：

周桂林 ^{[1
,2
]}

机构：

[1] 哈尔滨工业大学管理学院

[2] 黑龙江大学哲学院

来源：

关键词：

系统特征; 社区认同; 消费者信任; 电子商务; 虚拟社区;

D O I：

10.19374/j.cnki.14-1145/f.2009.16.025

中图分类号：

F713.36 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

将虚拟社区系统特征、社区认同和消费者信任纳入统一框架,研究社区认同在电子商务虚拟社区系统特征与消费者信任之间的中介作用。结构方程分析结果显示,系统特征对社区认同和消费者信任具有显著的直接影响,而且,系统特征通过社区认同对消费者信任产生间接影响。

引用

页码：70 / 71+86 +86

页数：3

共 13 条

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