食品营养标签对消费态度的影响

被引：23

作者：

王爽

陆娟

机构：

[1] 中国农业大学经济管理学院

来源：

中国软科学 | 2011年 / 10期

关键词：

营养标签; 营养成分表; 营养声称; 营养成分功能声称; 消费者情绪; 消费者偏好;

D O I：

暂无

中图分类号：

F407.82 [食品]; F274 [企业供销管理];

学科分类号：

020205 ; 0202 ; 1201 ;

摘要：

全文对食品包装上的脂肪营养标签作为出发点,引入消费者情绪、消费者偏好两个影响消费态度的因素,考察两种消费者个体差异会对其阅读食品标签所产生的态度造成何种影响。结果得出,先前偏好和临时产生的情绪都会对消费态度改变产生显著的影响,并且偏好和情绪之间的交互作用也会对这种态度改变引出清晰的方向。

引用

页码：84 / 92

页数：9

共 11 条

[1] The effects of bar-sponsored alcohol beverage promotions across binge and nonbinge drinkers [J].

Christie, J ;

Fisher, D ;

Kozup, JC ;

Smith, S ;

Burton, S ;

Creyer, EH .

JOURNAL OF PUBLIC POLICY & MARKETING, 2001, 20 (02) :240-253

[2]

The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data[J] . Brian Roe,Alan S. Levy,Brenda M. Derby.Journal of Public Policy ＆ Marketing . 1999 (1)

[3]

Representativeness, Relevance, and the Use of Feelings in Decision Making[J] . Michel Tuan Pham.Journal of Consumer Research . 1998 (2)

[4]

The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations[J] . Scott B. Keller,Mike Landry,Jeanne Olson,Anne M. Velliquette,Scot Burton,J. Craig Andrews.Journal of Public Policy ＆ Marketing . 1997 (2)

[5] The distortion of information during decisions [J].

Russo, JE ;

Medvec, VH ;

Meloy, MG .

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1996, 66 (01) :102-110

[6] Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation [J].

Ford, GT ;

Hastak, M ;

Mitra, A ;

Ringold, DJ .

JOURNAL OF PUBLIC POLICY & MARKETING, 1996, 15 (01) :16-27

[7] Performance characteristics of seven nutrition label formats [J].

Levy, AS ;

Fein, SB ;

Schucker, RE .

JOURNAL OF PUBLIC POLICY & MARKETING, 1996, 15 (01) :1-15

[8] NEW FOOD LABELING REGULATIONS AND THE FLOW OF NUTRITION INFORMATION TO CONSUMERS [J].

IPPOLITO, PM ;

MATHIOS, AD .

JOURNAL OF PUBLIC POLICY & MARKETING, 1993, 12 (02) :188-205

[9]

The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products[J] . Barbara E. Kahn,Alice M. Isen.Journal of Consumer Research . 1993 (2)

[10] THE EFFECTS OF STIMULUS AND CONSUMER CHARACTERISTICS ON THE UTILIZATION OF NUTRITION INFORMATION [J].

MOORMAN, C .

JOURNAL OF CONSUMER RESEARCH, 1990, 17 (03) :362-374

← 1 2 →