基于客户生命周期的客户知识价值变化趋势实证研究

[1] 客户忠诚与客户关系生命周期 [J]. 管理工程学报, 2003, (02) : 90 - 93

[2] 客户生命周期利润变化趋势的实证研究 [J]. 统计研究, 2002, (06) : 40 - 44

[3] Knowledge-enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1][J] . Henning Gebert,Malte Geib,Lutz Kolbe,Walter Brenner.Journal of Knowledge Management . 2003 (5)

[4] Design of 'Ba' for successful Knowledge Management - how enterprises should design the places of interaction to gain competitive advantage [J]. JOURNAL OF NETWORK AND COMPUTER APPLICATIONS, 2002, 25 (04) : 263 - 278

[5] Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment[J] . Sandy D. Jap,Shankar Ganesan.Journal of Marketing Research . 2000 (2)

[1] 客户忠诚与客户关系生命周期 [J]. 管理工程学报, 2003, (02) : 90 - 93

[2] 客户生命周期利润变化趋势的实证研究 [J]. 统计研究, 2002, (06) : 40 - 44

[3] Knowledge-enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1][J] . Henning Gebert,Malte Geib,Lutz Kolbe,Walter Brenner.Journal of Knowledge Management . 2003 (5)

[4] Design of 'Ba' for successful Knowledge Management - how enterprises should design the places of interaction to gain competitive advantage [J]. JOURNAL OF NETWORK AND COMPUTER APPLICATIONS, 2002, 25 (04) : 263 - 278

[5] Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment[J] . Sandy D. Jap,Shankar Ganesan.Journal of Marketing Research . 2000 (2)