消费者伦理信念及关系质量对消费者非伦理行为的影响

被引：11

作者：

曾伏娥

甘碧群

机构：

[1] 武汉大学经济与管理学院

来源：

关键词：

消费者伦理; 伦理信念; 非伦理行为; 关系质量;

D O I：

10.19616/j.cnki.bmj.2007.18.007

中图分类号：

F713.5 [市场];

学科分类号：

摘要：

本文运用典型相关分析法对中国消费者的伦理问题进行探讨,提出并检验了关系质量在消费者伦理信念与消费者非伦理行为决策中的调节作用。文章指出,鉴于信念与行为在很多场合下的非一致性,在以后的消费者伦理研究中,努力开发类似关系质量的调节或中介变量是有意义的。

引用

页码：33 / 39

页数：7

共 8 条

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