商业模式是“新瓶装旧酒”吗?——学术争议、主导逻辑及理论基础

被引：9

作者：

江积海

机构：

[1] 重庆大学经济与工商管理学院

来源：

研究与发展管理 | 2015年 / 27卷 / 02期

关键词：

商业模式; 商业模式创新; 学术争议; 主导逻辑; 理论基础;

D O I：

10.13581/j.cnki.rdm.2015.02.002

中图分类号：

F272 [企业计划与经营决策];

学科分类号：

1201 ;

摘要：

商业模式的研究历经15年的发展,有助于解释互联网情境下企业的价值创造.但是,该领域的研究也面临概念不清、分析边界模糊、构成混乱、理论基础缺乏、功效不明等方面的争议和批评.本文旨在分析商业模式构成及其功效的来龙去脉,重点梳理商业模式研究的学术争议,重构其创造价值的主导逻辑,进而剖析商业模式创新创造价值理论基础.研究认为,商业模式并不是"新瓶装旧酒",而是具有深厚的理论渊源及环境背景,学者们应尽快在其构成、主导逻辑和理论基础上达成共识,使其理论体系和内容框架既前后传承又与时俱进;商业模式创造价值的主导逻辑,应当以商业模式的构成模块为组织载体,以熊彼特创新、战略网络、企业资源观、交易成本经济学等理论的新进展为基础理论,论证和阐述其新颖性、锁定性、互补性、效率性等内在属性与顾客价值、企业价值和伙伴价值的结构层次关系及作用机理.

引用

页码：12 / 24

页数：13

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