基于社会网络分析的网络传播主体行为特征研究

被引：12

作者：

雷辉

聂珊珊

黄小宝

马伟

机构：

[1] 湖南大学工商管理学院

来源：

情报杂志 | 2015年 / 34卷 / 01期

关键词：

社会网络; 微博; 网络传播主体; 中心性;

D O I：

暂无

中图分类号：

G206 [传播理论];

学科分类号：

摘要：

在广泛查阅国内外相关文献资料的基础上,从网络的密度、派系、点度中心性和中间中心性等出发,比较分析政府、企业、学校、微博名人这四类网络传播主体的结构特征、内部用户的互动关系、个体用户的各项指标,从而分析不同类别的网络信息传递主体的行为特征,映射并分析团体、组织、社区等内部间的关系流、关系模式,从微观和宏观层面讨论如何优化网络传播行为,以期为推动信息在网络中的传播提供政策建议。

引用

页码：161 / 168

页数：8

共 21 条

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