服务营销与现代制造企业竞争优势

被引：5

作者：

郑长娟

徐建中

机构：

[1] 哈尔滨工程大学经济管理学院

来源：

经济管理 | 2002年 / 17期

关键词：

产品差别化; 产品差异化; 顾客; 企业竞争优势; 服务营销; 现代制造企业; 差别化优势; 顾客满意度;

D O I：

10.19616/j.cnki.bmj.2002.17.019

中图分类号：

F426.4 [];

学科分类号：

020205 ; 0202 ;

摘要：

对现代制造企业而言,服务营销应贯彻全过程:在接受订货之前顾客服务也是必要的,并且必须把服务一直延续到产品安装、使用之后很长时间,以确保顾客在享受服务的每个环节都感到满意。

引用

页码：64 / 67+4 +4

页数：5

共 5 条

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[2]

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EXPERT OPINION ON PHARMACOTHERAPY, 2014, 15 (01) :11-22

[4]

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[5]

Cancer Epigenetics: Tumor Heterogeneity, Plasticity of Stem-like States, and Drug Resistance[J] . Hariharan Easwaran,Hsing-Chen Tsai,Stephen B. Baylin. &nbspMolecular Cell . 2014 (5)

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