冲动性购买影响因素新探与模型构建

被引：189

作者：

熊素红 ^{[1
]}

景奉杰 ^{[2
]}

机构：

[1] 重庆工商大学商务策划学院

[2] 华中科技大学管理学院

来源：

外国经济与管理 | 2010年 / 32卷 / 05期

关键词：

冲动性购买; 影响因素; 营销刺激; 情境因素; 个性特质; 影响因素模型;

D O I：

暂无

中图分类号：

F274 [企业供销管理];

学科分类号：

120301 [农业经济管理];

摘要：

冲动性购买是一种特殊的非理性购买行为,其影响因素一直以来是学者们的研究热点,也是商家关注的重点。本文梳理了较新的冲动性购买影响因素研究文献,从营销刺激、情境及个体特征三个方面对相关研究涉及的影响因素进行了探析,深入探讨了各种因素的作用机制,就商家的相关营销管理实践提出了针对性建议,并在此基础上构建了冲动性购买影响因素模型,期望借此促进有关冲动性购买影响因素的理论研究,并为商家的管理实践提供参考。

引用

收藏

页码：56 / 64

页数：9

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