中小企业电子商务绩效影响因素研究——基于江苏制造业企业截面数据的实证分析

被引:6
作者
曹爱军 [1 ]
陈志杰 [2 ]
机构
[1] 东南大学经济管理学院
[2] 南京财经大学国际经贸学院
基金
国家软科学研究计划;
关键词
中小企业; 电子商务; 运行绩效; 影响因素;
D O I
10.13916/j.cnki.issn1671-511x.2012.05.022
中图分类号
F724.6 [电子贸易、网上贸易]; F425 [工业企业组织和经营管理]; F224 [经济数学方法];
学科分类号
1201 ; 020205 ; 0202 ; 0701 ; 070104 ;
摘要
本文选取一组明确的电子商务绩效衡量指标,提出若干假设并设定基于SAW模型的理论和实证模型,利用江苏1584家中小企业调查问卷数据对模型进行拟合,结论表明:企业类型、规模、销售额、使用的电子商务类型、询盘量等因素对企业电子商务成交额产生正的影响;苏南和苏中有区位优势的企业与苏北的企业相比,其电子商务成交额反而较小。在实证研究基础上进一步提出促进中小企业电子商务绩效提高的政策建议。
引用
收藏
页码:60 / 63+127 +127
页数:5
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