移动社交媒体倦怠行为的影响因素模型及实证研究

被引：45

作者：

张艳丰 ^{[1
,2
]}

李贺 ^{[1
]}

彭丽徽 ^{[1
,2
]}

机构：

[1] 吉林大学管理学院

[2] 长沙师范学院图书馆

来源：

现代情报 | 2017年 / 37卷 / 10期

关键词：

移动社交媒体; 社交媒体倦怠; 持续使用; 影响因素; 模型;

D O I：

暂无

中图分类号：

G206 [传播理论];

学科分类号：

摘要：

[目的/意义]针对移动社交媒体倦怠行为进行理论分析,有利于帮助企业或相关组织更好地持续利用社交媒体工具开展相关的业务及公共服务。[方法/过程]基于"感知-态度-行为"研究范式,结合计划行为理论、隐私计算理论以及心流理论内容,构建移动社交媒体倦怠行为的影响因素模型,并通过实证研究方法对模型的适用性进行检验。[结果/结论]数据分析结果表明,"自我效价"对移动社交媒体态度不存在显著关系;"隐私保护"和"信息过载"对移动社交媒体态度具有显著的负向影响作用;"心流体验"对移动社交媒体态度具有正向的影响作用;"社交媒体态度"对移动社交媒体倦怠具有显著的正向影响作用。

引用

页码：36 / 41

页数：6

共 17 条

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