品牌社区研究综述及展望:基于2000年以后的西方文献

被引：3

作者：

刘国华 ^{[1
]}

邓新明 ^{[2
]}

机构：

[1] 上海外国语大学国际工商管理学院

[2] 武汉大学经济与管理学院

来源：

兰州学刊 | 2011年 / 07期

关键词：

品牌; 社区; 品牌社区; 社区认同;

D O I：

暂无

中图分类号：

C912.8 [地区社会学];

学科分类号：

1204 ;

摘要：

随着信息技术的不断进步,品牌社区的重要性越来越得到体现,正受到越来越多的研究者重视。文章从品牌社区的定义、特征、分类、对消费行为的影响等方面回顾了西方学者的重要研究成果,并对今后若干值得研究的方向提出了建议。

引用

页码：53 / 60

页数：8

共 10 条

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