新产品开发中的顾客参与研究综述

被引：13

作者：

张辉 ^{[1
,2
]}

汪涛 ^{[1
]}

刘洪深 ^{[1
]}

机构：

[1] 武汉大学经济与管理学院

[2] 孝感学院经济与管理学院

来源：

中国科技论坛 | 2010年 / 11期

关键词：

新产品开发; 顾客参与; 前因; 过程; 后果;

D O I：

10.13580/j.cnki.fstc.2010.11.014

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

围绕在新产品开发中的顾客参与研究很多,但研究角度各不相同,对现象的解释也不尽相同。本文在梳理国外文献基础上,从新产品开发中的顾客参与的前因、过程、后果等三方面进行总结评述,并在此基础上给出了未来研究方向,为将来对此领域的深入研究打下了基础。

引用

页码：105 / 110

页数：6

共 14 条

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