分销商网络环境及其对机会主义行为的影响

被引:18
作者
曾伏娥
陈莹
机构
[1] 武汉大学经济与管理学院
关键词
机会主义; 关系质量; 关系结构; 购买者不确定性; 社会网络理论;
D O I
暂无
中图分类号
F274 [企业供销管理];
学科分类号
1201 ;
摘要
根据社会网络理论,本文研究了分销商所处网络环境对其机会主义行为的影响。首先研究了分销商横向网络的关系质量和关系结构对其机会主义行为的影响。在关系质量层面,分销商竞争强度会促进其机会主义的发生,而合作强度会抑制机会主义的发生。在关系结构层面,网络中心性会加强竞争强度的正向效应及合作强度的负向效应。其次研究了分销商在纵向网络所面对的顾客不确定性对其横向网络质量的影响,即顾客不确定性负向影响分销商的竞争强度和合作强度。
引用
收藏
页码:77 / 88
页数:12
相关论文
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