并购事件对被并购品牌的内隐和外显态度影响

[1] 娃哈哈、达能、乐百氏谁的错? [J]. 中外管理, 2007, (05) : 80 - 82

[2] 中国企业品牌国际化的路径选择 [J]. 经济管理, 2007, (01) : 6 - 10

[3] 跨国并购中民族品牌胜出策略的研究[J]. 郭娜.改革与战略. 2007 (S1)

[4] Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?[J] . S. Cem Bahadir,Sundar G. Bharadwaj,Rajendra K. Srivastava.Journal of Marketing . 2008 (6)

[5] The Go/No-go Association Task [J]. SOCIAL COGNITION, 2001, 19 (06) : 625 - 666

[6] Consumer ethnocentrism: A test of antecedents and moderators[J] . Subhash Sharma,Terence A. Shimp,Jeongshin Shin.Journal of the Academy of Marketing Science . 1995 (1)

[7] Consumer Ethnocentrism: Construction and Validation of the CETSCALE[J] . Journal of Marketing Research . 1987 (3)

[8] Consumer attitudes toward Canadian-made versus imported products[J] . Marjorie Wall,Louise A. Heslop.Journal of the Academy of Marketing Science . 1986 (2)

[1] 娃哈哈、达能、乐百氏谁的错? [J]. 中外管理, 2007, (05) : 80 - 82

[2] 中国企业品牌国际化的路径选择 [J]. 经济管理, 2007, (01) : 6 - 10

[3] 跨国并购中民族品牌胜出策略的研究[J]. 郭娜.改革与战略. 2007 (S1)

[4] Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?[J] . S. Cem Bahadir,Sundar G. Bharadwaj,Rajendra K. Srivastava.Journal of Marketing . 2008 (6)

[5] The Go/No-go Association Task [J]. SOCIAL COGNITION, 2001, 19 (06) : 625 - 666

[6] Consumer ethnocentrism: A test of antecedents and moderators[J] . Subhash Sharma,Terence A. Shimp,Jeongshin Shin.Journal of the Academy of Marketing Science . 1995 (1)

[7] Consumer Ethnocentrism: Construction and Validation of the CETSCALE[J] . Journal of Marketing Research . 1987 (3)

[8] Consumer attitudes toward Canadian-made versus imported products[J] . Marjorie Wall,Louise A. Heslop.Journal of the Academy of Marketing Science . 1986 (2)