品牌导向、价值链整合对企业绩效的影响机制

被引：3

作者：

刘泳

周建亨

机构：

[1] 东华大学旭日工商管理学院

来源：

东华大学学报(自然科学版) | 2013年 / 39卷 / 05期

关键词：

品牌导向; 价值链整合; 品牌权益; 企业绩效;

D O I：

暂无

中图分类号：

F272 [企业计划与经营决策]; F273.2 [产品管理];

学科分类号：

1201 ;

摘要：

通过实证调查研究品牌导向、价值链整合对企业绩效的影响机制.采用不同行业制造企业的样本数据,运用结构方程技术验证了品牌导向、价值链整合与品牌权益和企业绩效之间的关系模型.结果表明,品牌导向和价值链整合对品牌权益和企业绩效有正向影响,品牌权益在品牌导向与企业绩效关系中起完全中介作用,品牌权益在价值链整合与企业绩效关系中起部分中介作用.

引用

页码：675 / 681

页数：7

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