品牌导向、价值链整合对企业绩效的影响机制

被引:3
作者
刘泳
周建亨
机构
[1] 东华大学旭日工商管理学院
关键词
品牌导向; 价值链整合; 品牌权益; 企业绩效;
D O I
暂无
中图分类号
F272 [企业计划与经营决策]; F273.2 [产品管理];
学科分类号
1201 ;
摘要
通过实证调查研究品牌导向、价值链整合对企业绩效的影响机制.采用不同行业制造企业的样本数据,运用结构方程技术验证了品牌导向、价值链整合与品牌权益和企业绩效之间的关系模型.结果表明,品牌导向和价值链整合对品牌权益和企业绩效有正向影响,品牌权益在品牌导向与企业绩效关系中起完全中介作用,品牌权益在价值链整合与企业绩效关系中起部分中介作用.
引用
收藏
页码:675 / 681
页数:7
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