基于互联网的知识获取行为动力模型及实证分析

被引：7

作者：

陈则谦

机构：

[1] 河北大学管理学院

来源：

情报杂志 | 2013年 / 04期

关键词：

知识获取行为; 互联网; MOA; 动力模型;

D O I：

暂无

中图分类号：

G206.3 [大众传播];

学科分类号：

050302 ;

摘要：

MOA模型由动机(Motivation)、机会(Opportunity)、能力(Ability)三个核心构念组成,动机是导致行为发生的直接原因,而机会和能力则对这一过程产生调节作用。通过模型构建和实证分析,验证了知识获取行为动力的MOA模型中的有效成分:动机部分,包括认知兴趣、自我提升;能力部分,包括知识需求的编码、知识查询过程的控制;机会部分,包括感知的易用性和感知的经济性。

引用

页码：149 / 154

页数：6

共 13 条

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