意见领袖在社群媒体传播中的维度

被引:20
作者
柳旭东 [1 ,2 ]
机构
[1] 澳门科技大学人文艺术学院
[2] 美国南伊利诺伊大学
关键词
意见领袖; 受众; 传播过程; 社群媒体; 维度;
D O I
暂无
中图分类号
G206 [传播理论];
学科分类号
摘要
在对社群媒体和意见领袖分别解释的基础上,本文提出并阐述了意见领袖作为二级传播的核心概念,在社群媒体使用中信息传播过程所表现的五个维度,即信息"母港",解读者,过滤器,传递者,以及协调人。
引用
收藏
页码:75 / 80+111 +111
页数:7
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