共 27 条
[1]
Building Social Business Models: Lessons from the Grameen Experience[J] . Muhammad Yunus,Bertrand Moingeon,Laurence Lehmann-Ortega.Long Range Planning . 2010 (2)
[2]
Business Models as Models[J] . Charles Baden-Fuller,Mary S. Morgan.Long Range Planning . 2010 (2)
[3]
From Strategy to Business Models and onto Tactics[J] . Ramon Casadesus-Masanell,Joan Enric Ricart.Long Range Planning . 2010 (2)
[5]
Asian management research needs more self-confidence: Reflection on Hofstede (2007) and beyond[J] . Tony Fang.Asia Pacific Journal of Management . 2010 (1)
[6]
Southeast Asian capitalism: History, institutions, states, and firms[J] . Frank B. Tipton.Asia Pacific Journal of Management . 2009 (3)
[7]
The quest for the fortune at the bottom of the pyramid: potential and challenges[J] . Dennis A. Pitta,Rodrigo Guesalaga,Pablo Marshall.Journal of Consumer Marketing . 2008 (7)
[8]
Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global "umbrella brands", and responsible marketing[J] . Van R. Wood,Dennis A. Pitta,Frank J. Franzak.Journal of Consumer Marketing . 2008 (7)
[9]
Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context[J] . Srinivas Sridharan,Madhu Viswanathan.Journal of Consumer Marketing . 2008 (7)