Wiki与Blog在技术接受模型中的差异实证分析

被引:4
作者
涂伟
机构
[1] 武汉科技大学国际学院
关键词
Wiki; Blog; 技术接受模型;
D O I
暂无
中图分类号
F49 [信息产业经济]; F224 [经济数学方法];
学科分类号
1201 ; 0701 ; 070104 ;
摘要
Wiki和Blog在国内的普及程度不同,技术接受模型(TAM)能较好地解释人们为什么接受某种科技。本文通过326个大学生样本,用结构方程模型的方法,通过实证发现,TAM模型适合解释Wiki和Blog在接受程度上的差异,并发现Wiki虽然受到用户态度上的肯定,却少有行为上的使用。
引用
收藏
页码:264 / 268
页数:5
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