顾客感知价值、顾客满意和行为倾向的关系研究述评

被引：75

作者：

白琳

机构：

[1] 安徽大学工商管理学院

来源：

管理评论 | 2009年 / 21卷 / 01期

关键词：

顾客感知价值; 顾客满意; 行为倾向;

D O I：

10.14120/j.cnki.cn11-5057/f.2009.01.012

中图分类号：

F274 [企业供销管理]; F713.55 [商业心理学、市场心理学];

学科分类号：

1201 ; 040203 ;

摘要：

本文介绍了顾客感知价值、顾客满意和行为倾向的概念内涵和三者关系研究的4种模型,并针对这4种模型介绍了国外相应的实证研究成果,最后指出了当前研究的不足和造成差异性结论的原因。

引用

页码：87 / 93

页数：7

共 6 条

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