西方消费者渠道选择行为研究评析

[1] Development of a scale to measure the perceived benefits and risks of online shopping[J] . Sandra Forsythe,Chuanlan Liu,David Shannon,Liu Chun Gardner.Journal of Interactive Marketing . 2006 (2)

[2] Managing marketing communications with multichannel customers [J]. JOURNAL OF MARKETING, 2005, 69 (04) : 239 - 251

[3] Free riding and customer retention across retailers’ channels[J] . Sebastian van Baal,Christian Dach.Journal of Interactive Marketing . 2005 (2)

[4] Consumers in a multichannel environment: Product utility, process utility, and channel choice[J] . Sridhar Balasubramanian,Rajagopal Raghunathan,Vijay Mahajan.Journal of Interactive Marketing . 2005 (2)

[5] Opportunities and challenges in multichannel marketing: An introduction to the special issue[J] . Arvind Rangaswamy,Gerrit H. Van Bruggen.Journal of Interactive Marketing . 2005 (2)

[6] Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels[J] . Judi Strebel,Tülin Erdem,Joffre Swait.Journal of Consumer Psychology . 2004 (1)

[7] An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective[J] . Alok Gupta,Bo-chiuan Su,Zhiping Walter.International Journal of Electronic Commerce . 2004 (3)

[8] The roles of channel-category associations and geodemographics in channel patronage [J]. JOURNAL OF MARKETING, 2004, 68 (02) : 51 - 71

[9] A latent class model for discrete choice analysis: contrasts with mixed logit[J] . William H. Greene,David A. Hensher.Transportation Research Part B . 2003 (8)

[10] Determinants of online channel use and overall satisfaction with a relational, multichannel service provider[J] . Mitzi M. Montoya-Weiss,Glenn B. Voss,Dhruv Grewal.Journal of the Academy of Marketing Science . 2003 (4)

[1] Development of a scale to measure the perceived benefits and risks of online shopping[J] . Sandra Forsythe,Chuanlan Liu,David Shannon,Liu Chun Gardner.Journal of Interactive Marketing . 2006 (2)

[2] Managing marketing communications with multichannel customers [J]. JOURNAL OF MARKETING, 2005, 69 (04) : 239 - 251

[3] Free riding and customer retention across retailers’ channels[J] . Sebastian van Baal,Christian Dach.Journal of Interactive Marketing . 2005 (2)

[4] Consumers in a multichannel environment: Product utility, process utility, and channel choice[J] . Sridhar Balasubramanian,Rajagopal Raghunathan,Vijay Mahajan.Journal of Interactive Marketing . 2005 (2)

[5] Opportunities and challenges in multichannel marketing: An introduction to the special issue[J] . Arvind Rangaswamy,Gerrit H. Van Bruggen.Journal of Interactive Marketing . 2005 (2)

[6] Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels[J] . Judi Strebel,Tülin Erdem,Joffre Swait.Journal of Consumer Psychology . 2004 (1)

[7] An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective[J] . Alok Gupta,Bo-chiuan Su,Zhiping Walter.International Journal of Electronic Commerce . 2004 (3)

[8] The roles of channel-category associations and geodemographics in channel patronage [J]. JOURNAL OF MARKETING, 2004, 68 (02) : 51 - 71

[9] A latent class model for discrete choice analysis: contrasts with mixed logit[J] . William H. Greene,David A. Hensher.Transportation Research Part B . 2003 (8)

[10] Determinants of online channel use and overall satisfaction with a relational, multichannel service provider[J] . Mitzi M. Montoya-Weiss,Glenn B. Voss,Dhruv Grewal.Journal of the Academy of Marketing Science . 2003 (4)