劝捐策略和框架效应对个体捐赠决策的影响

[1] 情绪和框架效应对个体捐赠决策影响的实验研究 [J]. 心理科学, 2012, 35 (04) : 951 - 956

[2] Goal gradient in helping behavior [J]. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 2013, 49 (06) : 1078 - 1083

[3] Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes[J] . Xiaoli Nan.Journal of Current Issues ＆ Research in Advertising . 2013 (2)

[4] Effects of message framing, vividness congruency and statistical framing on responses to charity advertising[J] . Chun-Tuan Chang,Yu-Kang Lee.International Journal of Advertising . 2010 (2)

[5] Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion[J] . Enny Das,Peter Kerkhof,Joyce Kuiper.Journal of Applied Communication Research . 2008 (2)

[6] The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review[J] . Daniel J. O’Keefe,Jakob D. Jensen.Journal of Health Communication . 2007 (7)

[7] The Scarecrow and the Tin Man: The Vicissitudes of Human Sympathy and Caring[J] . George Loewenstein,Deborah A. Small.Review of General Psychology . 2007 (2)

[8] Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures[J] . Michelle R. Nelson,Frédéric F. Brunel,Magne Supphellen,Rajesh V. Manchanda.Journal of Consumer Psychology . 2006 (1)

[9] Cooperation among strangers with limited information about reputation[J] . Gary E. Bolton,Elena Katok,Axel Ockenfels.Journal of Public Economics . 2004 (8)

[10] Consumer product evaluation: the interactive effect of message framing, presentation order, and source credibility[J] . Richard Buda,Yong Zhang.Journal of Product ＆ Brand Management . 2000 (4)

[1] 情绪和框架效应对个体捐赠决策影响的实验研究 [J]. 心理科学, 2012, 35 (04) : 951 - 956

[2] Goal gradient in helping behavior [J]. JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY, 2013, 49 (06) : 1078 - 1083

[3] Perceived Source Credibility and Advertising Persuasiveness: An Investigation of Moderators and Psychological Processes[J] . Xiaoli Nan.Journal of Current Issues ＆ Research in Advertising . 2013 (2)

[4] Effects of message framing, vividness congruency and statistical framing on responses to charity advertising[J] . Chun-Tuan Chang,Yu-Kang Lee.International Journal of Advertising . 2010 (2)

[5] Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion[J] . Enny Das,Peter Kerkhof,Joyce Kuiper.Journal of Applied Communication Research . 2008 (2)

[6] The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review[J] . Daniel J. O’Keefe,Jakob D. Jensen.Journal of Health Communication . 2007 (7)

[7] The Scarecrow and the Tin Man: The Vicissitudes of Human Sympathy and Caring[J] . George Loewenstein,Deborah A. Small.Review of General Psychology . 2007 (2)

[8] Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures[J] . Michelle R. Nelson,Frédéric F. Brunel,Magne Supphellen,Rajesh V. Manchanda.Journal of Consumer Psychology . 2006 (1)

[9] Cooperation among strangers with limited information about reputation[J] . Gary E. Bolton,Elena Katok,Axel Ockenfels.Journal of Public Economics . 2004 (8)

[10] Consumer product evaluation: the interactive effect of message framing, presentation order, and source credibility[J] . Richard Buda,Yong Zhang.Journal of Product ＆ Brand Management . 2000 (4)