国外消费者联合抵制研究

被引:1
作者
李丽
宋思根
机构
[1] 安徽财经大学
关键词
国外消费者联合抵制; 权益保护; 企业社会责任;
D O I
暂无
中图分类号
F717 [各种商业企业];
学科分类号
020205 ; 1202 ; 120202 ; 0202 ;
摘要
国外消费者联合抵制,是消费者为了保护自身或其他弱势群体利益而联合起来不予购买某一企业产品或服务的集体行为或行动。国外消费者联合可分为直接抵制或间接抵制,其动机在于促使企业承担社会责任。
引用
收藏
页码:38 / 42
页数:5
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