网络商店的在线口碑传播:信任的中介及性别的调节作用

[1] 网络口碑再传播意愿影响因素的实证研究 [J]. 浙江大学学报(人文社会科学版), 2008, (05) : 127 - 135

[2] 网上商店形象对网上购物者商店忠诚度的影响 [J]. 管理评论, 2006, (11) : 31 - 38+62

[3] 客户忠诚决定因素实证研究 [J]. 管理科学学报 , 2003, (05) : 72 - 78

[4] Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders[J] . NeveenF. Awad,Arik Ragowsky.Journal of Management Information Systems . 2008 (4)

[5] A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood[J] . Gangseog Ryu,Lawrence Feick.Journal of Marketing . 2007 (1)

[6] Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context[J] . Tom J. Brown,Thomas E. Barry,Peter A. Dacin,Richard F. Gunst.Journal of the Academy of Marketing Science . 2005 (2)

[7] Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations[J] . Helga Dittmar,Karen Long,Rosie Meek.Sex Roles . 2004 (5)

[8] The four levels of loyalty and the pivotal role of trust: a study of online service dynamics[J] . Lloyd C Harris,Mark M.H Goode.Journal of Retailing . 2004 (2)

[9] Trust and TAM in Online Shopping: An Integrated Model[J] . David Gefen,Elena Karahanna,Detmar W. Straub.MIS Quarterly . 2003 (1)

[10] Customer loyalty in e-commerce: an exploration of its antecedents and consequences[J] . Srini S. Srinivasan,Rolph Anderson,Kishore Ponnavolu.Journal of Retailing . 2002 (1)

[1] 网络口碑再传播意愿影响因素的实证研究 [J]. 浙江大学学报(人文社会科学版), 2008, (05) : 127 - 135

[2] 网上商店形象对网上购物者商店忠诚度的影响 [J]. 管理评论, 2006, (11) : 31 - 38+62

[3] 客户忠诚决定因素实证研究 [J]. 管理科学学报 , 2003, (05) : 72 - 78

[4] Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders[J] . NeveenF. Awad,Arik Ragowsky.Journal of Management Information Systems . 2008 (4)

[5] A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood[J] . Gangseog Ryu,Lawrence Feick.Journal of Marketing . 2007 (1)

[6] Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context[J] . Tom J. Brown,Thomas E. Barry,Peter A. Dacin,Richard F. Gunst.Journal of the Academy of Marketing Science . 2005 (2)

[7] Buying on the Internet: Gender Differences in On-line and Conventional Buying Motivations[J] . Helga Dittmar,Karen Long,Rosie Meek.Sex Roles . 2004 (5)

[8] The four levels of loyalty and the pivotal role of trust: a study of online service dynamics[J] . Lloyd C Harris,Mark M.H Goode.Journal of Retailing . 2004 (2)

[9] Trust and TAM in Online Shopping: An Integrated Model[J] . David Gefen,Elena Karahanna,Detmar W. Straub.MIS Quarterly . 2003 (1)

[10] Customer loyalty in e-commerce: an exploration of its antecedents and consequences[J] . Srini S. Srinivasan,Rolph Anderson,Kishore Ponnavolu.Journal of Retailing . 2002 (1)