危机情境与策略的理论规范与实践:台湾本土研究的后设分析

被引：7

作者：

吴宜蓁

机构：

[1] 台湾辅仁大学大众传播学研究所

来源：

国际新闻界 | 2013年 / 35卷 / 05期

关键词：

危机应对; 危机传播; 形象修护; 情境危机; 公共关系;

D O I：

10.13495/j.cnki.cjjc.2013.05.008

中图分类号：

G206 [传播理论];

学科分类号：

050302 ;

摘要：

形象修护理论(IRT)和情境危机沟通理论(SCCT)是主导危机传播研究的两大理论基础。最近的研究却发现,现实危机案例使用的策略与IRT和SCCT所建议的"最佳实践"(best practice)并不全然相符,显示出理论与现实的不同思维。本研究以台湾地区之相关研究案例为对象,以后设分析法再度检视实务案例与IRT/SCCT的相符程度。结果发现,台湾的危机案例的确实践了SCCT的"谣言应使用否认"和"意外事故应使用善后处理"两大建议,却没有符合"犯罪应采用修正策略"、"天灾应使用降低伤害"与"组织过失使用降低伤害"等主张。此外,本研究也发现主策略之使用是否符合理论建议,与危机处理之成败并无显著关联。

引用

页码：33 / 42

页数：10

共 7 条

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