游客出游意愿影响因素研究——基于突发公共卫生事件的实证

被引：14

作者：

黄纯辉

黎继子

周兴建

机构：

[1] 武汉纺织大学管理学院旅游管理研究中心

来源：

人文地理 | 2015年 / 30卷 / 03期

关键词：

预期情感; 目标导向行为模型; 出游意愿; 影响机理;

D O I：

10.13959/j.issn.1003-2398.2015.03.022

中图分类号：

F592 [中国旅游事业]; F224 [经济数学方法];

学科分类号：

0701 ; 070104 ;

摘要：

本文在目标导向行为模型的基础上,构建了游客在面对突发公共卫生事件时各种影响因素对出游意愿影响的理论模型,为系统性的进行影响游客出游意愿的因素研究奠定了基础。在对经历过突发公共卫生事件后有出游经历的游客进行实证研究后,发现出游态度、感知行为控制和积极的预期情感对出游欲望有显著的正向影响;消极的预期情感对出游欲望有显著的负向影响;出游欲望对出游意愿有显著的正向影响。

引用

页码：145 / 150

页数：6

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