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Factors Affecting the Level of Trust and Commitment in Supply Chain Relationshipships. Kwon IW, Sun T. Journal of Supply Chain Management . 2004
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A review of marketing–operations interface models: From co-existence to coordination and collaboration[J] . Christopher S. Tang.  International Journal of Production Economics . 2010 (1)
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A learning approach for interactive marketing to a customer segment. D. Bertsimas,A. Mersereau. Operations Research . 2007
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Information Sharing in a Channel with Partially Informed Retailers. Esther Gal-Or,Tansev Geylani,Anthony J. Dukes. Marketing Science . 2008
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Cooperative strategies in customer-supplier relationships: The role of interfirm trust. Laaksonen,T,Jarimo,T,Kulmala,H. International Journal of Production Economics . 2009
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A review of marketing-operations interface model:From co-existence to coordination and collaboration. Tang C S. International Journal of Production Economics . 2010
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Confidentiality and information sharing in supply chain coordination. Li L,Zhang H. Management Science . 2008