生命周期不同阶段客户重复购买意向决定因素的实证研究

被引:39
作者
陈明亮
机构
[1] 浙江大学管理学院 杭州商学院
关键词
决定因素; 认知价值; 客户满意; 转移成本; 重复购买意向;
D O I
10.19744/j.cnki.11-1235/f.2002.11.013
中图分类号
F713.3 [商品销售];
学科分类号
1201 ;
摘要
引用
收藏
页码:93 / 99+107 +107
页数:8
相关论文
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