体验价值结构维度:基于共同制造组织模式的实证研究

被引:12
作者
张凤超
尤树洋
机构
[1] 华南师范大学经济与管理学院
关键词
共同制造; 体验价值; 结构维度;
D O I
暂无
中图分类号
F274 [企业供销管理]; F224 [经济数学方法];
学科分类号
1201 ; 0701 ; 070104 ;
摘要
共同制造组织下的顾客体验价值是一个复杂的感知结果,由功能价值、情境价值、情感价值、认知价值和社会价值等五个维度构成。以广州市契合"共同制造"属性的食品生产企业的实证研究表明,各价值维度对顾客体验价值的贡献有所不同,学历、年龄等群体特征对顾客体验价值维度感知具有显著影响。
引用
收藏
页码:451 / 457
页数:7
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