企业非市场战略研究前沿探析

被引:14
作者
林淑
顾标
机构
[1] 北京大学中国经济研究中心
关键词
非市场战略; 理性视角; 政治视角; 伦理视角;
D O I
10.16538/j.cnki.fem.2007.11.007
中图分类号
F272 [企业计划与经营决策];
学科分类号
1201 ;
摘要
随着企业非市场战略研究的兴起,该领域学科庞杂、理论林立的弊病日渐显现。针对这一问题,本文尝试对现有非市场战略研究背后的理论视角进行挖掘、归纳。在梳理近十年相关文献的基础上,本文对该领域的理论基础、基本假设、研究主题及相应的实证结论逐一进行了评介。
引用
收藏
页码:25 / 31
页数:7
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