共 21 条
[1]
What We Know and Don't Know About Online Word-of-mouth: A Review and Synthesis of The Literature[J] . Robert Allen King,Pradeep Racherla,Victoria D. Bush.Journal of Interactive Marketing . 2014
[2]
Consumer Power: Evolution in the Digital Age[J] . Lauren I. Labrecque,Jonas vor dem Esche,Charla Mathwick,Thomas P. Novak,Charles F. Hofacker.Journal of Interactive Marketing . 2013 (4)
[3]
Beyond Viral: Interpersonal Communication in the Internet Age[J] . Jonah Berger.Psychological Inquiry . 2013 (4)
[4]
Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias[J] . Scott A. Thompson,James M. Loveland,Paul W. Fombelle.Journal of Interactive Marketing . 2013
[5]
Modeling Consumer Learning from Online Product Reviews
[J].
MARKETING SCIENCE,
2013, 32 (01)
:153-169
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
.
[6]
Beyond traditional word-of-mouth: An expanded model of customer-driven influence[J] . Vera Blazevic,Wafa Hammedi,Ina Garnefeld,Roland T. Rust,Timothy Keiningham,Tor W. Andreassen,Naveen Donthu,Walter Carl.Journal of Service Management . 2013 (3)
[7]
Compensatory knowledge signaling in consumer word-of-mouth[J] . Grant Packard,David B. Wooten.Journal of Consumer Psychology . 2013
[8]
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?[J] . Journal of Marketing . 2013 (3)
[9]
Word-of-mouth and the forecasting of consumption enjoyment[J] . Stephen X. He,Samuel D. Bond.Journal of Consumer Psychology . 2013
[10]
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates[J] . Journal of Marketing . 2013 (1)