电子商务中面向产品线的动态定价方法研究

被引：9

作者：

程岩

机构：

[1] 华东理工大学商学院

来源：

系统工程学报 | 2010年 / 25卷 / 04期

关键词：

电子商务; 动态定价; Q学习;

D O I：

暂无

中图分类号：

F224 [经济数学方法]; F713.36 [电子贸易、网上贸易];

学科分类号：

0701 ; 070104 ; 1201 ;

摘要：

研究电子商务零售中产品线动态定价决策的优化问题.决策的实时性需求和计算复杂性是该问题的难点.对此,首先提出市场需求状态模型和需求状态的估算方法,在此基础上,进一步提出产品线动态定价的优化模型,最后,提出一种基于自组织神经网络的Q学习算法来求解产品线动态定价的优化问题.模拟实验结果表明,用该算法求解产品线动态定价问题具有较高的效率和效用.

引用

页码：533 / 539+578 +578

页数：8

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