消费者的碳标签认知及对其低碳消费行为的影响

被引:5
作者
熊开容 [1 ]
刘超 [2 ]
机构
[1] 广东工业大学环境科学与工程学院
[2] 广东外语外贸大学新闻与传播学院
关键词
碳标签; 低碳消费; 碳足迹; 低碳营销;
D O I
暂无
中图分类号
F205 [资源、环境和生态管理];
学科分类号
120405 ; 020106 ;
摘要
碳标签是全球气候变化背景下企业实施低碳管理转型的重要策略与方法。消费者在对待碳标签上普遍持较积极的态度,"知行不一"是碳标签推广所面临的消费者认知—行为鸿沟与挑战。消费者个体特征、碳标签特征、企业社会公民形象是影响消费者碳标签采纳的主要因素,价格在碳标签影响消费者的产品购买上具有调节效应。碳标签对消费者而言具有环境联想功能与"绿活族"的使用者形象价值,消费者的低碳产品购买受从众效应、逆反效应与反弹效应的影响。
引用
收藏
页码:101 / 106+137 +137
页数:7
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