企业两类公开信息对消费者购买意向的影响研究

[1] 企业社会责任行为与消费者响应——消费者个人特征和价格信号的调节 [J]. 中国工业经济, 2007, (03) : 62 - 69

[2] Attitude basis, certainty, and challenge alignment: A case of negative brand publicity[J] . Chris Pullig,Richard G. Netemeyer,Abhijit Biswas.Journal of the Academy of Marketing Science . 2006 (4)

[3] Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance[J] . Guido Berens,Cees B. M. van Riel,Gerrit H. van Bruggen.Journal of Marketing . 2005 (3)

[4] Consumer Trust, Value, and Loyalty in Relational Exchanges[J] . Deepak Sirdeshmukh,Jagdip Singh,Barry Sabol.Journal of Marketing . 2002 (1)

[5] The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty[J] . Arjun Chaudhuri,Morris B. Holbrook.Journal of Marketing . 2001 (2)

[6] Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments[J] . J.Joseph Cronin,Michael K Brady,G.Tomas M Hult.Journal of Retailing . 2000 (2)

[7] A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned[J] . Deborah J. Webb,Lois A. Mohr.Journal of Public Policy & Marketing . 1998 (2)

[8] Imagery An alternative approach to the attribute-image paradigm for shopping centres[J] . Ken Blawatt.Journal of Retailing and Consumer Services . 1995 (2)

[1] 企业社会责任行为与消费者响应——消费者个人特征和价格信号的调节 [J]. 中国工业经济, 2007, (03) : 62 - 69

[2] Attitude basis, certainty, and challenge alignment: A case of negative brand publicity[J] . Chris Pullig,Richard G. Netemeyer,Abhijit Biswas.Journal of the Academy of Marketing Science . 2006 (4)

[3] Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance[J] . Guido Berens,Cees B. M. van Riel,Gerrit H. van Bruggen.Journal of Marketing . 2005 (3)

[4] Consumer Trust, Value, and Loyalty in Relational Exchanges[J] . Deepak Sirdeshmukh,Jagdip Singh,Barry Sabol.Journal of Marketing . 2002 (1)

[5] The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty[J] . Arjun Chaudhuri,Morris B. Holbrook.Journal of Marketing . 2001 (2)

[6] Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments[J] . J.Joseph Cronin,Michael K Brady,G.Tomas M Hult.Journal of Retailing . 2000 (2)

[7] A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned[J] . Deborah J. Webb,Lois A. Mohr.Journal of Public Policy & Marketing . 1998 (2)

[8] Imagery An alternative approach to the attribute-image paradigm for shopping centres[J] . Ken Blawatt.Journal of Retailing and Consumer Services . 1995 (2)