产品伤害中时间与社交距离对消费者购买决策的影响

被引:2
作者
汪兴东
机构
[1] 江西农业大学经济管理学院
关键词
产品伤害; 时间距离; 空间距离; 购买决策;
D O I
暂无
中图分类号
B849 [应用心理学]; C912.1 [个人(社会人)];
学科分类号
040203 ;
摘要
基于心理距离理论,以果汁和手机伤害为例,分析研究产品伤害中,时间与社交距离对消费者购买决策的影响。实验一的结果表明,时间与社交距离都为近时,产品伤害对消费者的购买决策的影响程度最大,二者都为远时,影响程度最小;在实验二中引入伤害程度后发现,伤害程度在时间距离对购买决策的影响中起到调节作用,但在社交距离与购买决策间的调节效应不显著。
引用
收藏
页码:74 / 79
页数:6
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