消费者说服知识研究述评

被引：9

作者：

梁静

机构：

[1] 浙江大学管理学院

来源：

外国经济与管理 | 2008年 / 07期

关键词：

说服知识; 动机; 反应策略;

D O I：

10.16538/j.cnki.fem.2008.07.006

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

企业的营销活动离不开说服行为,说服知识反映了消费者对说服行为的认知,它为探讨消费者在与企业互动的过程中如何反应提供了新的视角。本文围绕说服知识的内涵、构成以及说服知识应用的影响因素和影响效应等方面的相关研究进行了综述,并在此基础之上指出了现有研究存在的问题及未来研究的发展方向。

引用

页码：39 / 44+51 +51

页数：7

共 7 条

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[2]

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[3]

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[5]

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[7]

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