网上购物模式中各种属性的结合分析

被引：14

作者：

崔浩

陈晓剑

机构：

[1] 中国科技大学商学院

来源：

统计研究 | 2002年 / 09期

关键词：

网上购物; 属性; 结合分析法;

D O I：

10.19343/j.cnki.11-1302/c.2002.09.012

中图分类号：

F713.36 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

Shopping on line is always the promising enterprise on line,but Chinese people don't be pleased with the development of web shopping.Among the attributes of web shopping,we must make sure weightiness of each attribute,classify consumers according as their taste,confirm the most popular attributes combination.Traditional marketing researching method sometimes only can do qualitative analysis.The paper uses conjoint analysis to analyses attributes of shopping on line statistically.

引用

页码：55 / 58

页数：4