基于意义建构理论的企业社会责任沟通策略研究综述

被引：19

作者：

卢东 ^{[1
]}

SPowpaka ^{[2
]}

李雁晨 ^{[1
]}

机构：

[1] 西南交通大学经济管理学院

[2] 香港中文大学市场系

来源：

关键词：

企业社会责任; 意义建构; 沟通策略;

D O I：

10.16538/j.cnki.fem.2009.06.004

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

摘要：

本文在回顾现有文献的基础上,运用意义建构理论深入探讨了企业社会责任及其沟通策略,并分析了与不同企业社会责任沟通策略相适应的内部组织特征,以期为企业正确选择和有效实施企业社会责任沟通策略提供指导。

引用

页码：18 / 24

页数：7

共 9 条

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