产品消费情绪与满意的关系研究

被引：5

作者：

耿黎辉

机构：

[1] 西南交通大学经济管理学院成都

来源：

软科学 | 2007年 / 05期

基金：

国家杰出青年科学基金;

关键词：

消费情绪; ALE; BALE; 满意;

D O I：

暂无

中图分类号：

F274 [企业供销管理]; F224 [经济数学方法];

学科分类号：

1201 ; 0701 ; 070104 ;

摘要：

将产品消费中由营销者可控因素引发的消费情绪划分为属性水平的情绪(Attribute-level Emotions,简称ALE)和属性水平以外的情绪(Beyond Attribute-level Emotions,简称BALE)两类,建立ALE、BALE与满意关系的结构模型。以333份有效样本对假说进行了检验。实证研究的结果表明:属性水平的正面情绪和负面情绪、属性水平以外的负面情绪对满意有显著影响。最后提出研究结果的启示。

引用

页码：10 / 13+21 +21

页数：5

共 16 条

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