学术博客持续使用意愿:交互性、沉浸感与满意感的影响

被引：26

作者：

甘春梅 ^{[1
]}

王伟军 ^{[2
]}

机构：

[1] 中山大学资讯管理学院

[2] 华中师范大学信息管理学院

来源：

情报科学 | 2015年 / 33卷 / 03期

关键词：

学术博客; 持续使用意愿; 交互性; 沉浸感; 满意感;

D O I：

10.13833/j.cnki.is.2015.03.014

中图分类号：

G252 [读者工作]; G206 [传播理论];

学科分类号：

摘要：

识别学术博客持续使用意愿的影响因素成为其持续发展的重要问题。基于交互性模型和心流理论,提出学术博客持续使用意愿的理论模型,重点探讨不同维度的交互性、沉浸感与满意感对用户持续使用意愿的影响。以科学网博客为研究对象,通过在线问卷获得241份有效问卷,使用基于PLS的结构方程模型对模型进行验证。结果显示,满意感与用户持续意愿之间存在很强的正相关关系;沉浸感正向影响用户满意感与持续意愿。此外,不同维度的交互性对用户满意感和沉浸感的形成产生不同的作用。

引用

页码：70 / 74+94 +94

页数：6

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