在线购物体验研究前沿述评

[1] 基于两大心理学理论对网购消费者虚拟体验的解读 [J]. 外国经济与管理, 2011, 33 (02) : 41 - 47

[2] 体验营销研究前沿评介 [J]. 外国经济与管理, 2010, 32 (08) : 42 - 50+65

[3] The Experiential Aspects of Online Search Information for New Customers to a Website [J]. CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 2010, 27 (04): : 292 - 305

[4] MACHINE AND PERSON INTERACTIVITY: THE DRIVING FORCES BEHIND INFLUENCES ON CONSUMERS’ WILLINGNESS TO PURCHASE ONLINE[J] . Suntornpithug, Nichaya,Khamalah, Joseph.Journal of Electronic Commerce Research . 2010 (4)

[5] The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences[J] . Heather Lynn O’Brien.Interacting with Computers . 2010 (5)

[6] Four-mode channel interactivity concept and channel preferences [J]. JOURNAL OF SERVICES MARKETING, 2010, 24 (01) : 29 - 41

[7] Telepresence and fantasy in online apparel shopping experience [J]. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 2007, 11 (04) : 553 - +

[8] Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping [J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, 2007, 65 (08) : 689 - 708

[9] Gendered perceptions of experiential value in using web-based retail channels[J] . Lynda Andrews,Geoffrey Kiel,Judy Drennan,Maree V. Boyle,Jay Weerawardena.European Journal of Marketing . 2007 (5)

[10] Exploring the experiential intensity of online shopping environments [J]. QUALITATIVE MARKET RESEARCH, 2006, 9 (04): : 325 - +

[1] 基于两大心理学理论对网购消费者虚拟体验的解读 [J]. 外国经济与管理, 2011, 33 (02) : 41 - 47

[2] 体验营销研究前沿评介 [J]. 外国经济与管理, 2010, 32 (08) : 42 - 50+65

[3] The Experiential Aspects of Online Search Information for New Customers to a Website [J]. CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 2010, 27 (04): : 292 - 305

[4] MACHINE AND PERSON INTERACTIVITY: THE DRIVING FORCES BEHIND INFLUENCES ON CONSUMERS’ WILLINGNESS TO PURCHASE ONLINE[J] . Suntornpithug, Nichaya,Khamalah, Joseph.Journal of Electronic Commerce Research . 2010 (4)

[5] The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences[J] . Heather Lynn O’Brien.Interacting with Computers . 2010 (5)

[6] Four-mode channel interactivity concept and channel preferences [J]. JOURNAL OF SERVICES MARKETING, 2010, 24 (01) : 29 - 41

[7] Telepresence and fantasy in online apparel shopping experience [J]. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 2007, 11 (04) : 553 - +

[8] Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping [J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, 2007, 65 (08) : 689 - 708

[9] Gendered perceptions of experiential value in using web-based retail channels[J] . Lynda Andrews,Geoffrey Kiel,Judy Drennan,Maree V. Boyle,Jay Weerawardena.European Journal of Marketing . 2007 (5)

[10] Exploring the experiential intensity of online shopping environments [J]. QUALITATIVE MARKET RESEARCH, 2006, 9 (04): : 325 - +