国外城市营销理论研究综述

被引:15
作者
王进富 [1 ]
张道宏 [1 ]
成爱武 [2 ]
机构
[1] 西安理工大学管理学院
[2] 西安工程大学管理学院
关键词
城市营销; 城市化; 城市形象; 城市竞争力;
D O I
10.13239/j.bjsshkxy.cswt.2006.09.018
中图分类号
F299.1 [世界];
学科分类号
摘要
随着城市之间竞争的加剧和城市政府职能的转变,城市营销作为实现城市可持续发展的重要手段和方法成为各学科竞相参与研究的领域。从城市营销思想萌芽、城市营销方法、城市营销的内容及实证研究成果几个方面回顾城市营销在国外的研究状况,总结了现有研究取得的成果及存在的不足。
引用
收藏
页码:84 / 88
页数:5
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