基于组织学习过程视角的市场导向理论及其系统整合

被引：10

作者：

戴万稳

机构：

[1] 南京大学商学院

来源：

管理学报 | 2014年 / 11卷 / 03期

关键词：

组织学习过程; 市场导向理论; 顾客导向; 潜在顾客; 竞争者导向; 潜在竞争者;

D O I：

暂无

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

1202 ; 120202 ;

摘要：

首先,基于市场需求特性对顾客和竞争者属性进行了重新定位和分类,从组织学习动态过程视角对市场导向理论框架进行了梳理;然后,提出并分析了被现有大多数市场导向研究所忽视的潜在顾客和潜在竞争者;最后,从市场驱动到驱动市场,对市场导向理论之于企业管理的作用过程进行了系统整合。

引用

页码：344 / 350

页数：7

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