消费者在线评论有用性影响因素模型研究

[1] 基于影评数据的在线评论有用性影响因素研究 [J]. 管理科学学报, 2010, (08) : 78 - 88+96

[2] 基于对跨国公司商品销售预测的数学模型 [J]. 重庆理工大学学报(自然科学版), 2010, 24 (07) : 117 - 119

[3] Research Note: What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com[J] . Susan M. Mudambi,David Schuff.MIS Quarterly . 2010 (1)

[4] Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods[J] . Peng Huang,Nicholas H. Lurie,Sabyasachi Mitra.Journal of Marketing . 2009 (2)

[5] Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets[J] . Forman, Chris,Ghose, Anindya,Wiesenfeld, Batia.Information Systems Research . 2008 (3)

[6] The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement[J] . Do-Hyung Park,Jumin Lee,Ingoo Han.International Journal of Electronic Commerce . 2007 (4)

[7] Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods [J]. JOURNAL OF RETAILING, 2007, 83 (04) : 393 - 401

[8] When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry[J] . EricK. Clemons,GuodongGordon Gao,LorinM. Hitt.Journal of Management Information Systems . 2006 (2)

[9] Two-sided advertising: A meta-analysis[J] . Martin Eisend.International Journal of Research in Marketing . 2006 (2)

[10] Consumers’ Online Information Search Behavior and the Phenomenon of Search vs. Experience Products[J] . Lien-Ti Bei,Etta Y.I. Chen,Richard Widdows.Early Childhood Education Journal . 2004 (4)

[1] 基于影评数据的在线评论有用性影响因素研究 [J]. 管理科学学报, 2010, (08) : 78 - 88+96

[2] 基于对跨国公司商品销售预测的数学模型 [J]. 重庆理工大学学报(自然科学版), 2010, 24 (07) : 117 - 119

[3] Research Note: What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com[J] . Susan M. Mudambi,David Schuff.MIS Quarterly . 2010 (1)

[4] Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods[J] . Peng Huang,Nicholas H. Lurie,Sabyasachi Mitra.Journal of Marketing . 2009 (2)

[5] Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets[J] . Forman, Chris,Ghose, Anindya,Wiesenfeld, Batia.Information Systems Research . 2008 (3)

[6] The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement[J] . Do-Hyung Park,Jumin Lee,Ingoo Han.International Journal of Electronic Commerce . 2007 (4)

[7] Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods [J]. JOURNAL OF RETAILING, 2007, 83 (04) : 393 - 401

[8] When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry[J] . EricK. Clemons,GuodongGordon Gao,LorinM. Hitt.Journal of Management Information Systems . 2006 (2)

[9] Two-sided advertising: A meta-analysis[J] . Martin Eisend.International Journal of Research in Marketing . 2006 (2)

[10] Consumers’ Online Information Search Behavior and the Phenomenon of Search vs. Experience Products[J] . Lien-Ti Bei,Etta Y.I. Chen,Richard Widdows.Early Childhood Education Journal . 2004 (4)